Black Friday is continuing into Cyber Monday today, and whether you're in the market for a new midi dress, a trench coat or a denim update for the new season, 's massive sale is worth a browse.
The high street retailer is now offering up to 70% off everything online for members in its Cyber Monday 2023 sale – that's a huge ramp-up from the 20% you could get over the weekend.
It's free, quick and easy to become an H&M member, so we recommend that you sign up immediately to take advantage of these discounts before all the best pieces sell out.
We've long been huge fans of the Scandi company's clothing range (including its womenswear, menswear, and children's clothing), not forgetting its sell-out designer collaborations and understated homeware collection.
Its iconic clothing collabs have included stunning collections with designer brand Sabyasachi, Tokyo-based independent label Toga, and Simone Rocha – and it has previously launched vibrant homeware collabs with celebrated female artists, too. Basically, there's something for everyone at H&M.
Here's our pick of the best pieces to shop now in the H&M Cyber Monday sale for up to 70% off...
H&M Cyber Monday sale 2023
H&M's Premium Selection range is always the first section we head to on Black Friday and Cyber Monday. It's usually more expensive, as the wardrobe staples are made from luxury, more costly fabrics such as silk, cashmere and wool.
The brand's Conscious range is another great section to check out during the sales, as we're always on the hunt for more sustainably made clothing. We're also huge fans of the range. From its sell-out vases to its printed cushions and Christmas collections, we'll be taking advantage of the Cyber Monday sale and updating our interiors for the festive season.
Here are some of the stylish pieces we're loving in H&M's up to 70% off Black Friday event...
H&M Black Friday sale: Knitwear
Indulge and get cosy in H&M's hero range of knitwear. The high street retailer has already added lots of stylish knits to the sale.
H&M Turtleneck dress
Now 29% Off
H&M Black Friday sale: Dresses
You can never have too many midi dresses, right? We've got our eye on cosy knitted dresses this year.
H&M Black Friday sale: Coats and jackets
If you're looking to invest in a new coat or blazer, look no further than H&M's selection – take your pick from on-trend oversized styles and chic bouclé jackets.
H&M Black Friday sale: Homeware
Championed by interiors lovers, H&M's range of homewares looks far more expensive than it is. From cushions to bedding and furniture to candles, the collection also includes plenty of great Christmas gift options.
When is H&M's Black Friday and Cyber Monday sale?
Black Friday falls on the fourth November of the month, meaning it took place on 24 November 2023. H&M kicked off its Black Friday sale early this year, offering up to 20% off everything for H&M members, and has now hiked this up to up to 70% off for Cyber Monday today.
What is Black Friday?
Black Friday began as an American holiday, which started out as the post-Thanksgiving sales day. It's been around since the 1930s in the US and took off in the UK around a decade ago.
Given its arrival at the perfect time to buy Christmas gifts, it has since taken over from the January sales as the biggest discounting event annually. The shops are usually packed with customers looking for bargains, which is why we like to do most of our shopping online.
What is discounted in H&M's Cyber Monday sale 2023?
H&M is offering up to 70% off everything for Cyber Monday 2023 for those signed up to its free membership.
What is the shipping cost for H&M on Cyber Monday?
H&M offers free standard delivery and 'click & collect' on orders over £30 for members. For non-members, next day delivery costs £5.99, and pick-up in store is free for all customers.
